Why TruCal®?
21 minerals, including calcium, are essential for normal human growth and metabolism.
All 21 minerals are found in milk, making milk the premier natural source of essential minerals.
TruCal is a dairy ingredient that contains milk minerals including calcium and permits tailoring other foods products and supplements to have a mineral profile similar to milk. "Foods naturally containing calcium, in particular dairy foods and ingredients, are the best sources of calcium."1
| Mineral | Bone | TruCal® | Calcium Citrate |
|---|---|---|---|
| Calcium | 25% | 24% | 21% |
| Phosphorus | 12% | 12.5% | 0% |
| Magnesium | 0.37% | 1.5% | 0% |
| Potassium | 0.7% | 0.8% | 0% |
| Zinc | 0.009% | 0.008% | 0% |
| Copper | 0.0005% | 0.0004% | 0% |
TruCal – A Balanced Approach
TruCal is a source of natural milk minerals. Bone is a dynamic system consisting of living cells embedded in a mineralized matrix including calcium, phosphorus, magnesium, potassium, zinc and copper. It is subject to breakdown, repair and rebuilding, just like any other tissue in the body. Minerals, such as those found in TruCal, are critical for the production of this matrix.
Obtaining calcium from TruCal is advantageous as the balanced natural mineral profile therein enhances calcium absorption and mineral retention. Fortification with calcium alone cannot provide the same benefits. The solution to achieving optimal bone growth and health is TruCal...the balanced approach.
TruCal – Bioavailability
Research has shown that TruCal is both readily absorbed and highly bioavailable. A human clinical study measured TruCal's impact in women (versus calcium carbonate) on two sensitive bone biomarkers – Urine Helical Peptide (bone resorption) and Bone Alkaline Phosphatase (bone turnover). Consumption of TruCal resulted in significantly lower UHP and BAP values, indicating a decreased loss of bone mass, and thus stronger bones.
TruCal – A Clean Ingredient
TruCal is derived from the natural goodness of milk. TruCal also presents an advantage as an ingredient due to its neutral taste. TruCal is a natural ingredient, allowing manufacturers to design products with a “clean label” and natural image as preferred by consumers.
Customer Testimonials
Conaprole
"Our company decided to fortify our product with TruCal as it is a calcium source derived from milk, which means it has a balanced mineral profile that appeals to our consumers. Also, the neutral taste and odor means that it doesn't affect the enjoyment consumers derive from our product."
- PHD. Andrés J. Pastorino
Yoplait Ireland
"We used TruCal in Petits Filous + Calcium because its high bioavailability and balanced mineral composition are almost identical to that of bone, making it a really effective calcium supplement. Also as TruCal has a bland taste it doesn't affect the taste of PF unlike some other calcium alternatives that were giving a chalky taste. It was crucial indeed to ensure our taste will remain as good as our standard Petits Filous for mum and baby to enjoy!"
- Amaelle Staron
Industrias Lacteas Toni SA
"The tendency in recent years has been the consumption of increased number of nutritional foods. In our country, Industrias Lacteas Toni SA, the pioneer in the development of nutritional foods, is committed to providing the consumer with adequate nutritional foods and constant development in this area.
The new Vivaly Toni line of yogurt has been designed and developed over several months in search of a product containing certain ingredients that work in synergy and result in being part of a healthy lifestyle towards overall health care.
Choosing the right components to get the formula 3 + 1, we highlight: TruCal (calcium and minerals), LGG and fiber.
Why TruCal?
The Vivaly line contains TruCal, a mineral complex that contains dairy calcium and the other essential minerals that contribute to the success of the above functions. Besides the calcium content in the mineral complex, it contains Phosphorous, Potassium, Magnesium, Zinc and Copper, essential minerals that are necessary for the proper transport, metabolism and calcium absorption, achieving better bone formation and comprehensive health care.
The percentage and the ratio of these micro-nutrients in TruCal are, more or less, the same compared with the bone mass in our bodies. We can conclude that it is an excellent source of all these components, ensuring a proper mineral balance."
- Alexa Zambrano
1"Whey Products, Milk Minerals and Dairy Calcium, New findings, benefits and applications." Edited by Dr. D. DiRienzo, Vice President, Nutrition Research, National Dairy Council.
